Over lunch at Pulitzer Amsterdam with Joëlle Bouwers from Virgin Limited Edition, I caught up on what’s new across their extraordinary portfolio. I’ve long known the Virgin Limited Edition brand, but its recent evolution — from new villa openings to design-forward renovations — is more exciting than ever. Each Virgin Limited Edition property tells a unique story — curated with character, local soul, and vision.
Son Bunyola – Mallorca, Spain
A 16th-century finca reborn after 25 years of meticulous restoration, Virgin Limited Edition’s Son Bunyola sits on Mallorca’s peaceful northwest coast. Strict island regulations meant the transformation had to honor Mallorca’s heritage — resulting in a sanctuary of pure, local authenticity.
Today, the estate offers 27 suites in warm Mediterranean tones, alongside three private villas — each with its own heated pool. Designed by Palma-based Bianco Living, the interiors blend organic textures with relaxed elegance. The largest villa, priced at €10,000 per night, is ideal for families or groups seeking refined privacy and design-led living.
Spanning 830 hectares, the estate invites nature walks, wine tastings, and even curated coffee rituals. Two onsite restaurants — one Mediterranean, one international — celebrate seasonal, ingredient-driven cuisine. The main pool stays at a soothing 28°C year-round — perfect for off-season dips.
→ Easily reached via Palma de Mallorca Airport (50 minutes by car)
→ Ideal paired with a luxury Palma city break
→ Perfect for: Handpicked Luxury Hotels / Romantic Getaways & Honeymoons
Mahali Mzuri – Masai Mara, Kenya
Nestled in the private Olare Motorogi Conservancy, Mahali Mzuri offers Virgin Limited Edition’s signature take on safari luxury. Its twelve tented suites — each secluded and spacious — will reopen in June 2025 with a fresh, modern design that blends bold colour with airy elegance.
From bush breakfasts and spa rituals to guided walking safaris and close-up Big Five encounters, the experience is immersive and effortless. One rare bonus: the camp includes a nanny service, making it a strong option for families — though children under six must use a closed vehicle for game drives.
Set within the vital Olare Motorogi Conservancy,Mahali Mzuri contributes directly to the long-term preservation of the Masai Mara ecosystem — a rare chance to experience wildlife while supporting its future.
→ Easily accessed via Nairobi (1-hour flight + 25-minute transfer)
→ Perfect pairing: Combine with Finch Hattons for two distinct safari landscapes
→ Ideal for: Family Travel / Luxury Resorts & Villas
Finch Hattons – Tsavo National Park, Kenya
If Mahali Mzuri immerses you in the wide-open plains of the Mara, Finch Hattons offers a more intimate, verdant counterpoint deep in Tsavo West National Park. This award-winning retreat is set within 35 hectares of wilderness, where natural springs draw hippos and birds to the edge of palm-shaded decks, and silence feels sacred.
The camp features 17 luxurious tented suites, including two family options and the standout St. Patrick’s Presidential Suite — complete with a private butler and a dedicated nanny room. Here, refined comfort meets organic design, echoing the textures and tones of the surrounding landscape.
Wellness is deeply rooted in the Finch Hattons philosophy. The region’s largest safari spa includes two treatment rooms, a gym, and a yoga deck overlooking the water. Days begin with game drives and end with cocktails beneath the stars at Restaurant Roma, where storytelling is part of the menu.
Sustainability is embedded in every detail: 185 solar panels power the lodge, while a flourishing kitchen garden fuels its menus. The entire team is proudly Kenyan, and the property actively supports local community initiatives — making every stay not just luxurious, but meaningful.
→ Reachable via private charter from Mahali Mzuri or Nairobi
→ Combine with Kenya’s coast for a seamless bush-to-beach escape
→ Best suited for: Wellness & Spa Retreats / Family Travel
Kasbah Tamadot – Atlas Mountains, Morocco
Just 45 minutes from Marrakech Airport, Kasbah Tamadot feels worlds away. Reopened in October 2024 following an extensive renovation, this mountain hideaway is entirely run by Amazigh (Berber) locals — a cultural immersion as much as a luxury retreat. Learn more about Amazigh heritage and identity to appreciate the richness of this experience.
Newly added are six riads with three bedrooms each, private pools, and rooftop suites. Signature Berber tents, some with hot tubs, dot the property alongside the Country Kitchen, which also welcomes day guests.
There’s a spa with hammam, indoor pool, and Acai, a new dining space for private groups up to 120 guests. Activities range from e-biking and mule riding to cinema evenings and cookery classes. Even their in-house wine has won awards — a rare feat in Moroccan terroir.
→ Combine with the Medina or Sahara for a deeper Morocco journey
→ Ideal for couples, families or private group retreats
→ Category fit: Romantic Getaways & Honeymoons / Wellness & Spa Retreats
Ulusaba – Sabi Sand, South Africa
In the heart of the Sabi Sand Reserve, where the wild borders the legendary Kruger National Park, Ulusaba offers two distinct ways to safari in style. Perched high above the treetops, Rock Lodge delivers panoramic views and dramatic design, while Safari Lodge, set along a dry riverbed, brings you closer to the rhythm of the bush.
Each lodge houses ten individually styled rooms and suites, including spacious two-bedroom options perfect for families. Children of all ages are welcome here — a rarity among luxury safari lodges — and nanny services are available for extra peace of mind.
Ulusaba isn’t just about spotting the Big Five. It’s about immersion: shared dinners under starlit skies, boutique shopping that showcases South African craftsmanship, and storytelling by expert rangers who reveal the layers of the land. A full-scale renovation is planned and will unfold over 15 months, so do check availability if timing is key.
→ Access via Johannesburg (1h20 flight + 10-minute drive)
→ Combine with Mont Rochelle for a bush-to-wine itinerary
→ Ideal for: Family Travel / Luxury Resorts & Villas & Weddings
Mont Rochelle – Franschhoek, South Africa
Tucked into the rolling vineyards of Franschhoek, just 45 minutes from Cape Town, Mont Rochelle blends the charm of a working wine estate with the relaxed luxury of the Virgin Limited Edition portfolio. This is where guests come to slow down — to sip, savour, and stay a little longer.
The estate includes 26 elegantly appointed rooms and suites spread across lush hillside grounds. For families or small groups, the four-bedroom Manor House — complete with a children’s bunkroom — offers a private, fully serviced villa experience.
Days at Mont Rochelle are shaped by tastings of award-winning wines, picnics on the lawn, and easy access to the famed Franschhoek Wine Tram. Two onsite restaurants offer a mix of local and international flavours, and the village’s top dining spots are just minutes away. Many guests choose Mont Rochelle as a soft landing after the thrills of a South African safari.
→ Best combined with Ulusaba or Cape Town for a balanced itinerary
→ Category fit: Romantic Getaways / Family Travel
The Lodge – Verbier, Switzerland
In winter, The Lodge is typically booked exclusively, offering 9 rooms including a cosy bunkroom for children. Located in the heart of Verbier, it’s ski-in (though not ski-out), with in-chalet gear fittings and a team of chefs and hosts offering all-inclusive menus, fine wines and spa treatments.
During the summer months (June–September), it’s bookable per room and ideal for alpine hikes, wellness breaks or multi-gen escapes.
To explore the surroundings, visit Verbier’s official tourism site.
→ 2-hour drive from Geneva Airport
→ Category fit: Family Travel / Luxury Resorts & Villas
Necker Island – British Virgin Islands
Necker Island is the epitome of barefoot luxury. Owned by Sir Richard Branson, this private island is available only as a full buyout. With 24 rooms, crystal-clear waters and every imaginable water sport, it’s a self-contained paradise.
→ Arrive via San Juan or Tortola + speedboat
→ Category fit: Romantic Getaways & Honeymoons / Island Escapes
Moskito Island – British Virgin Islands
On nearby Moskito Island, guests can rent Branson’s Beach Estate, consisting of three designer villas with full hotel-style service. It’s a natural fit for multi-generational families or groups of friends seeking both privacy and sophistication.
→ Access via Virgin Gorda or Beef Island
→ Category fit: Family Travel / Luxury Resorts & Villas
Curious which Virgin Limited Edition property fits your travel style — or how to combine them into one extraordinary journey? Contact me for personalised advice and planning.
